The University of Saskatchewan 2022-2023 Viewbook: This is aimed primarily at potential College of Engineering students. Most spreads shown are introductory spreads that are light on text and use large images. About half the spreads are like the bottom spread. The university has a comprehensive branding strategy and guidelines. The challenge was to absorb the strategy while finding ways to make their materials as interesting and compelling as possible. 32 pages. 8.5 by 22 inches when open.
The University of Saskatchewan Viewbook: This is a student recruitment aid aimed at potential engineering students. Most spreads shown here are introductory spreads that are more image heavy. The bottom spread is one that has more information. 32 pages, 8.5 by 22 inch.
Purely Canada Foods is a pulse crop and seed exporter that markets internationally: Top: Two seed bags. The V shapes and horizontal bands are clear windows that allow the consumer to see the seeds inside the bag. There are about 8 versions of these bags at different sizes. Sizes shown here are 20.5 by 40 inches. Bottom: The client liked the bags so much that they asked for large canvas prints for their reception areas at various offices.
Series of back to work sliders keeping the WCB staff up to speed about various issues they faced when coming back to the office. The sliders are kept light to help smooth the delivery of the messages.
Various back to work posters: When people started returning to the office they needed to follow certain procedures which were a bit of a bother. These posters used humour to help foster the good will needed to be able to get peoples' cooperation. Notice the asterix line at the bottom of three of the posters.